The key internal focus has been set by the new president who has identified three goals: offer drastically better value in terms of environment, safety, quality and cost; contribute to the economy; and give something back to society through non-business activity (corporate social responsibility).
there are two enormously valuable untapped resources in many companies: potential information and employee creativity. The two are connected. One of the best ways to generate potential information to turn it into kinetic information that can produce tangible results is to train all employees in some of the simple, effective ways to do this.
